AI Insights · Timothy · April 2022
Top 5 Hypercasual Games on iOS in the UK: Q1 2022 Performance
Explore the performance trends of the top 5 hypercasual games on iOS in the UK during Q1 2022, with insights on downloads, revenue, and active users.
During the first quarter of 2022, the top 5 hypercasual games on iOS in the United Kingdom exhibited notable performance trends. Below is an overview of each game's weekly downloads, revenue, and active users.
Suspects: Mobile Detective from Unsolved Studios Limited saw its weekly revenue peak at approximately $6.5K in late January. Weekly downloads began strong at 12.5K at the end of December and gradually declined to 2.8K by the end of March. The game’s weekly active users followed a similar trend, starting from 10.5K and ending the quarter at around 3.2K.
Makeup Artist: Makeup Games experienced a significant increase in weekly downloads from just over 100 in early January to a peak of 10.8K in mid-February. This surge in downloads coincided with a rise in weekly revenue, which jumped from around $300 in January to over $5K in February. The game’s weekly active users also saw growth, climbing from 11.2K at the start of the quarter to a peak of 21.6K in February before settling at 17.8K by the end of March.
Bus Simulator : Ultimate by Zuuks Games had consistent weekly revenue, peaking at $5.5K in the last week of December. Weekly downloads fluctuated, starting at 15.8K and dropping to 2.9K by the end of March. The game maintained a high number of weekly active users, starting at 60.5K and ending the quarter at 20K.
Guitar: tabs, chords & games from MWM showed steady weekly revenue, averaging around $1.5K throughout the quarter. Weekly downloads experienced minor fluctuations, with numbers ranging from 2K to 4K. The game's weekly active users remained relatively stable, starting at 4.7K and ending at 3.4K.
Flow Free by Big Duck Games LLC saw weekly downloads peak at 17K in late January. The game’s weekly revenue was stable, averaging around $1.5K, with a peak of nearly $2K at the end of February. Weekly active users remained high throughout the quarter, peaking at 459K in mid-March.
These insights are derived from Sensor Tower data, offering a detailed look into the performance of top hypercasual games on iOS in the UK during Q1 2022. For more comprehensive insights, visit Sensor Tower.
